![]() “I wanted his blessing, I wanted his endorsement, because I love working here,” Davison said. After meeting with the Peeds, Davison met with Alberts to discuss the Peeds’ idea. Davison sought Alberts’ blessingĭavison made it clear that he didn’t want to undertake his new role without the support of Nebraska athletic director Trev Alberts. “I think we need to get football right,” Davison said of his new objective, “and keep volleyball rolling.” Former Husker WR Matt Davison will leave his position in the athletic department to operate The 1890 Initiative. He hopes to stay on as the top football analyst for the network, a job he’s held for 19 years. “I love this entire university - I want every program to win every game - but for me football has always been more special to me,” said Davison, noting he did “dabble” in basketball as a one-time Husker player while later serving as a Husker Radio Network hoops analyst for 15 years (until 2018) before focusing on only football in recent years. Nebraska men’s basketball has its own collective. ![]() What’s more, Davison said, his relationship with Nebraska athletes will help with the transition.ĭavison’s collective will focus on football and volleyball in part because those sports were ABM’s focus and therefore will help ease the transition. I feel like we have a lot of people who are going to want to support 1890 who were supporting ABM before.” That’s what is going to allow us to make a smooth transition from ABM to 1890. “Those people who have contributed to ABM over the last 15 months, I’m aware of all of them. “I don’t think it’s a secret that I’m very aware of what ABM was doing,” Davison added. Lambrecht will help 1890 with its transition, Davison said. 11, Davison said he at that point knew ABM “was going to wind down operations by the end of the year.” It has been headed by Gerrod Lambrecht, the former Nebraska football chief of staff under former head coach Scott Frost. ABM, which has an office in the Haymarket district in Lincoln, has represented dozens of mostly football and volleyball players since August of 2021.ĪBM intends to cease operations at the end of 2022. RELATED: The 1890 Initiative is type of NIL collective Nebraska needs to land top coach Davison says transition plan in place with ABMĭavison said a transition plan is in place with Athlete Branding & Marketing, the first and most prominent collective to offer NIL opportunities to Nebraska athletes. “That’ll let me be able to go raise money and tell people that 100 percent of their donations will go straight to where they want it to go to, and that’s to the players.” “So, all the resources that Sandhills (Global) has at their office – from legal, to web design, accounting, all those things that it takes to run a business – they’re going to provide all of that on the back end. “They’re going to provide a big contribution every year for (the collective) that’s going to cover all expenses and overhead and a big-time, robust infrastructure behind it,” Davison said. Selig also has a strong relationship with the family. Selig earlier this year announced his planned retirement from his position as senior vice president for development for the University of Nebraska Foundation.ĭavison’s trust in the Peeds played a major role in his decision. He’ll build a team of employees for 1890 that will include Joe Selig as vice president for development. He plans to leave that position within the next three weeks to dive head-first into The 1890 Initiative as its president. Nebraska played its first football game against the Omaha YMCA in November of 1890.ĭavison is in his fifth season on the Nebraska football staff, currently serving as senior associate athletic director for external engagement. Wednesday, Davison and the Peeds formally announced the launch of The 1890 Initiative, which will focus on helping Nebraska football and volleyball players with NIL opportunities. Two weeks ago, however, prominent Nebraska businessmen Tom Peed and son Shawn Peed approached Davison with a plan of starting a collective supporting Nebraska student-athletes, with Davison as head of the operation.ĭavison contemplated the idea and after meeting in person with the Peeds, he decided to move forward with the plan.
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